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Novria Marcella

Currently pursuing a Bachelor of Arts (Honours) in Arts Management at LASALLE College of the Arts (2023–2026), Novria’s academic foundation complements her creative practice, shaping her understanding of the cultural ecosystems, audience behaviours, and artistic economies that influence the music and live events industry.

With a background in social media, event coordination, and Music PR, Novria brings a multidimensional perspective to her craft—one that extends beyond the lens. Her experience includes developing digital content, supporting artist campaigns, and shaping audience engagement across various platforms. Prior to her current role in Music PR, she worked with a K-pop concert promoter as a social media intern, immersing herself in the fast-paced world of artist management, event logistics, and fan communities.

A defining highlight of her photography career is documenting performances by celebrated artists, including BTS’s Suga, BTS’s J-Hope, SHINee’s Taemin, BOYNEXTDOOR, and Eric Chou. Her portfolio reflects an enduring passion for music and the stories that artists create, transforming fleeting moments into captivating memories.

Whether behind the camera at a big sold-out arena or coordinating a last-minute creative summit, her drive: to bridge music, artistry, and emotion through powerful imagery.